Hit where you aim.

We took on rebuilding a shopify site from order entry to the user. Decoupling the front-end from Shopify to create a super fast loading, fully editable D2C e-comm site.


(not entered)

Project Scope


Site Design

UX Design

CMS Implementation

Site Development

Shopify Integration


Kennedy Rose: Web Development

Kyle Redmond: Strategy, UX and Site Design

the challenge

Elite Archery was running a slow, arguably outdated, and uneditable, hardcoded Shopify site. The client wanted to get more into Direct to Consumer E-commerce without alienating their current dealer base. The existing site had 4 individual product pages for each model of Bow, as well as a convoluted and confusing path to purchase. They wanted to be able to edit the site easily and effectively without the help of a developer, and create landing pages, or promotional messaging on the fly.

the solution

Once we understood the challenges the current site was having we got to work designing a new branded user-experience and began decoupling the front end of the site from Shopify. We built a UX prototype to walk through the path to purchase we designed, and tested against what we believed the user would expect and want in the process. That process included an early stage lead generation step that collected emails and zip-codes to generate a retargeting lead list for the dealers in those areas. We hooked in a CMS (content management system) that allowed us to majorly increase site speed and allowed the brand owners and marketing teams to update anything and everything on the site. Ultimately we were able to provide a site load time faster than any competitors, improve the path to purchase increasing conversions and average sales Dollars, while also enabling the Marketing team to adjust messaging and product info as needed.

No items found.
"The team at SmarterLabs_ are easy to work with, excellent communicators, and that they bring fresh, new perspectives to the table that help challenge the status quo and what we think is possible."
-Christian Costa, Director of Marketing, The Outdoor Group
Due to the nature of our business often being on the front-lines improving other peoples businesses, very often we sign non-disclosure agreements.  Because of this, we aren’t at liberty to be very specific about specific results for specific clients.

In much the same way, we won’t share your big wins in detail,  we cannot (and will not) share  big wins of our other clients.

We can however, share with you testimonials from actual living breathing professional humans who we’ve worked with on some truly excellent projects.
brita logo
Alex Hamilton
Group Manager
LinkedIn link
"We needed fresh eyes to solve a few challenging problems. SmarterLabs_ provided us with IDEAL creative solutions, delivered MUCH FASTER than we anticipated. We can't wait to work with them on the next project!"
elite archery logo
Christian Costa
LinkedIn link
"The team at SmarterLabs_ has immense ecommerce experience. They're easy to work with, excellent communicators, and they bring fresh, new perspectives to the table that help challenge the status quo and what we think is possible."
We will
build your
As ecommerce experts, scientists, doers, and thinkers at heart, we love hearing new questions/challenges and finding innovative ways to solve your problems.
Let's Talk!