Swingsets.com

Make anything possible

Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury price-point. It needed an updated positioning to increase relevance and perception of the brand.

RECOGNITION

Project Scope

Branding
Competitive Analysis and Positioning
Creative Direction
Strategy
UX Design
Site Development

credits

Marion Rose: Design
Randy Land: Photography
Julie Hope: Photography
Jason Gray: Web Development
Kyle Redmond: Creative Direction

the challenge

Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury price-point. It needed a refresh and updated positioning to increase relevance and perception of the brand.

the solution

After extensive market and competitive research a brand positioning statement was developed and built around it. The brand developed centered on a child's imagination and what they could create in their mind being active on a playset. The key with the execution of this direction was the perspective of the parent. We had to keep in mind that the child is not making the purchase decision. The parent is. The brand developed deeply connects to what a parent or grandparent wants their favorite little people to experience. A website was then designed and developed to be easy to use and shop, and to act as a reference to purchase a playset as frictionless as possible.

No items found.
QUICK TESTIMONIALS
Due to the nature of our business often being on the front-lines improving other peoples businesses, very often we sign non-disclosure agreements.  Because of this, we aren’t at liberty to be very specific about specific results for specific clients.

In much the same way, we won’t share your big wins in detail,  we cannot (and will not) share  big wins of our other clients.

We can however, share with you testimonials from actual living breathing professional humans who we’ve worked with on some truly excellent projects.
Alex Hamilton
Group Manager
THE CLOROX COMPANY
LinkedIn link
"We needed fresh eyes to solve a few challenging problems. SmarterLabs_ provided us with IDEAL creative solutions, delivered MUCH FASTER than we anticipated. We can't wait to work with them on the next project!"
Christian Costa
VP, MARKETING
THE OUTDOOR GROUP
LinkedIn link
"The team at SmarterLabs_ has immense ecommerce experience. They're easy to work with, excellent communicators, and they bring fresh, new perspectives to the table that help challenge the status quo and what we think is possible."
We will
build your
perfect
solution_
As ecommerce experts, scientists, doers, and thinkers at heart, we love hearing new questions/challenges and finding innovative ways to solve your problems.
SCHEDULE A FREE CONSULT NOW
Let's Talk!

VIEW MORE WORK