A strategy and story built around the brand of a carefree, fun and relaxing time hanging out with friends on the beach. An experience free of smartphones and the problems of the world.
Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury price-point. It needed an updated positioning to increase relevance and perception of the brand.
STIGA is considered the #1 brand worldwide in Table Tennis. Table Tennis (not ping-pong) is considered a very serious sport internationally, but inside the USA it is a more casual activity. The packaging design also need to sell in and through in Sporting Goods stores nationwide.
When tasked with developing a brand from nothing you also start with nothing. Clean slate. That's where we excel though. Being able to study the competition, their strengths and weaknesses, packaging and price point, you can position your brand exactly where it needs to be to succeed.
Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come.
Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.
Fox & Flock was developed by our sister company, Smarter Games and published by Flying Interactive. The game is a modified version of an old board game called Fox and Sheep. It is an asymmetrical game where one player controls one or two Foxes, and the other player controls a large flock.
A premiere podcast hunting experience with the father of modern bowhunting. Fred Bear’s Field Notes is a biweekly podcast based on the “The Adventures of Fred Bear,” written by Fred Bear himself, detailing 15 of his extraordinary hunts all over the world.
We took on rebuilding a shopify site from order entry to the user. Decoupling the front-end from Shopify to create a super fast loading, fully editable D2C e-comm site.
Bear Archery needed an updated and clear positioning statement after several years of differing and inconsistent directions. A :30 second TV spot needed to be developed to convey what the brand now was.
With the industry in a slow descent and companies across the board slashing marketing budgets, Bear Archery saw an opportunity to be aggressive and differentiate in an otherwise unexciting launch year. Every year, the majority of outdoor and hunting companies sends out its dealer catalogs.