SmarterLabs_

Viva-Sol

Long Live Sun

A strategy and story built around the brand of a carefree, fun and relaxing time hanging out with friends on the beach. An experience free of smartphones and the problems of the world.

Recognition

(not entered)

Scope

Branding
Creative Direction
Strategy
UX Design
Site Development

Credits

Marion Rose: Design
Corey Kenerly: Photography / Videography
Kyle Redmond: Creative Direction

The Challenge
A house-of-brands was developing an outdoor games lifestyle brand to sell D2C and on amazon. The product would be sealed wood and incorporate incorporated bottle openers. The client requested that the positioning be high-end and related to back to beach life.
The Solution
The name Viva-Sol was developed (meaning "Long Live Sun") and the brand that followed positioned the product on it's own in the outdoor games category. We built a strategy and story around the brand of a carefree, fun and relaxing time hanging out with friends on the beach. An experience free of smartphones and the problems of the world. The website was designed and developed to be a branded experience with video hoverstates and custom animations, as well as a novel branded cart system to finalize your order.
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