SmarterLabs_

Archery Catalog Kit

Happy Hunting

The kit stood out against competitors as a more focused and branded experience to the dealers that would be selling the product.

Recognition

District 6 AAF Awards
- Gold

AAF Awards
- Judge's Choice
- Gold

EDG Awards
- Gold

Scope

Branding
Creative Direction
Strategy
Print Planning and Setup
Print Sourcing

Credits

Julie Hope: Design
Brandon Groves: Design
Jayme Koester: Design
Randy Land: Photography
David Arthur: Photography
Emily Patton: Copywriting
Kyle Redmond: Creative Direction

The Challenge
With the industry in a slow descent and companies across the board slashing marketing budgets, Bear Archery saw an opportunity to be aggressive and differentiate in an otherwise unexciting launch year. Every year, the majority of outdoor and hunting companies sends out its dealer catalogs. The dealer's are selling the product they most believe in to the consumers. If they don't believe in your product or brand you'll be stuck on the shelf.
The Solution
Developed fully in house over a 2 month period, the 2018 Archery Catalog Kit is comprised of: 2018 Bear Archery catalog, 2018 Trophy Ridge catalog, 2018 Cajun Catalog, 2018 Fletcher Archery Catalog, 2018 Karnage Pamphlet, 2018 Rocket Brand Pamphlet, 2018 Master Pricelist, Letter from the GM, and Three “Proud Dealer” window decals The kit stood out against competitors as a more focused and branded experience to the dealers that would be selling the product Each printed item in the kit has its own brand identity, layout, design and finish. Specialized cover finishes used include foil stamp, soft touch lamination, soft touch AQ coat, inline spot gloss varnish, spot color fills with strikethrough, UV spot gloss, and a custom dieline printed box with string tie.
No items found.
“The reps loved them so much they were rubbing them on their faces!”
Brandon Groves