Swingsets.com

Swingsets and subtitles

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.

Scope

  • Branding
  • Competitive Analysis and Positioning
  • Creative Direction
  • Strategy
  • UX Design
  • Site Development

Credits

  • Marion Rose: Design
  • Randy Land: Photography
  • Julie Hope: Photography
  • Jason Gray: Web Development
  • Kyle Redmond: Creative Direction

the challenge

Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury pricepoint. It needed a refresh and updated positioning to increase relevance and preception of the brand.

the solution

After extensive market and competitive research a brand positioning statement was developed and built around it. The brand developed centered on a child's imagination and what they could create in thier mind being active on a playset. The key with the execution of this direction was the perspective of the parent. We had to keep in mind that the child is not making the purchase decision. The parent is. The brand developed deeply connects to what a parent or grandparent wants thier favorite little people to experience. A website was then designed and developed to be easy to use and shop, and to act as a reference to purchase a playset as frictionless as possible.

Other Work