Onix Pickleball

Fastest growing sport in America.

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.

Scope

  • Branding
  • Competitive Analysis and Positioning
  • Web Development
  • UX Design
  • Creative Direction
  • Strategy
  • Packaging Design
  • Sourcing

Recognition

2017 EDG Awards

  • Brand Campaign - Gold

Credits

the challenge

Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come. If you can start a movement, present yourself as the leader (even if you arent) and get grassroots engagement, the sky is the limit.

the solution

The Onix Pickleball brand was developed to fill a gap in a fast growing NEW sports market. It was developed to be a specialty product in mass and sporting goods channels, with impressive technology and consumer accessibilty at all price points. After researching the competition we developed the brand to be aspirational and a beacon to those just joining the sport of pickleball, and also those already playing it who would want something fresher or newer.

Other Work