Hutson Inc

Faster Site, Higher Conversions

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.


  • Custom Gatsby Template
  • Custom Gatsby Plugins
  • SEO/Performance Audit


2018 EDG Awards

  • Silver


  • Kennedy Rose: Web Development
  • Marion Rose: Web Development
  • Denham Rogers: Graphic Design, Web Development
  • Austin Gordon: Graphic Design, Web Development

the challenge

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

the solution

Smarter Labs worked closely with their in house marketing team to find solutions that worked for their unique needs. We used Gatsby's GraphQL layer to aggregate API content as well as a headless CMS.

Hutson Inc now has an easy-to-edit website faster than all of their competitors. Their in house team has since easily taken over control of the site and they have continued to make their own revisions based on analytics feedback.

We’re excited to launch a website that delivers a high level of customer experience and a better way for us to deliver content. Customers are not waiting around for pages to load. Loading pages in under a second provide our customers a great experience and better SEO practices.
Tom Sutter, President/CEO of Hutson

Other Work