Field Notes Podcast

Walk among legends

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.

Scope

  • Direction
  • Production
  • Sourcing
  • SoundFX
  • Copywriting

Recognition

2019 Webby Awards

  • Podcasts & Digital Audio - Sports - Honoree

2019 District 6 AAF Awards

  • Elements of Advertising - Silver

2019 AAF Awards

  • Elements in Advertising - Gold
  • Elements in Advertising - Best In Show

Credits

  • Isaac Alling: Sound Mixing / Editing / Composing
  • Samantha Marksberry: Design
  • Kyle Redmond: Direction / Production / Sourcing / SoundFX / Copywriting

Fred Bear’s Field Notes is a biweekly podcast based on the “The Adventures of Fred Bear,” written by Fred Bear himself, detailing 15 of his extraordinary hunts all over the world.

the challenge

Bear Archery has a rich hunting history dating back to the "Father of Modern Bowhunting" himself, Fred Bear, the company's founder. During his life Fred Bear built the brand and also went on many incredible hunts that were recorded and featured on TV in the 50s and 60s.

He kept diligent notes on his hunts and eventually with the help of his wife, published a book detailing everything, from each failed shot, to how much flour was brought on the expedition. This content was rich for a new format that had potential to reach a new audience.

the solution

The early days of the development of the Fred Bear's Field Notes podcast involved sourcing the right voiceover talent and creating an iconic score that would represent the brand, and the experience of being in the wilde with Fred Bear. After settling on voice over talent the reads were created, followed by timing, scripting, and production of secondary sound effects to create a more immersive experience. The podcast was then published along with brand social support eventually winning several national awards including a Webby Honoree.

Other Work