Bear Archery :30sec TV spot

A brand positioning statement. An authentic experience.

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.

Scope

  • Art Direction
  • Branding & Identity
  • Brand Activation
  • Brand Strategy
  • Print & Web Design

Recognition

2018 EDG Awards

  • Judge's Choice
  • Gold

Credits

  • Isaac Alling: Composing
  • Phillip Seitz: Videography / Editing
  • Kyle Redmond: Copywriting / Direction / Production / Sourcing

the challenge

Bear Archery needed an updated and clear positioning statement after several years of differing and inconsistent directions. A :30 second TV spot needed to be developed to convey what the brand now was. There was no money in the budget for a commercial shoot so a brand story needed to be built from existing footage in a short amount of time

the solution

After a concrete brand position was agreed upon work on writing the spot based on that position began. After several iterations and revisions the script was buttoned up and a custom track was produced to convery the emotion of the brand. During that time, video was scrubbed through identifying 3 unique timelines and locations to feature. The resulting spot tells 3 storys of success and clearly explains what Bear Archery is about in a short :30 seconds.

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