Archery Catalog Kit

Happy Hunting

We’re building best-in-class lightweight & injectable responsive D2C Ecomm solutions that convert sales so you can focus on your brand, customer acquisition, and content.

Scope

  • Branding
  • Creative Direction
  • Strategy
  • Print Planning and Setup
  • Print Sourcing

Recognition

2018 District 6 AAF Awards

  • Gold

2018 AAF Awards

  • Judge's Choice
  • Gold

2018 EDG Awards

  • Gold

Credits

  • Julie Hope: Design
  • Brandon Groves: Design
  • Jayme Koester: Design
  • Randy Land: Photography
  • David Arthur: Photography
  • Emily Patton: Copywriting
  • Kyle Redmond: Creative Direction

the challenge

With the industry in a slow descent and companies across the board slashing marketing budgets, Bear Archery saw an opportunity to be agressive and differentiate in an otherwise unexciting launch year. Every year, the majority of outdoor and hunting companies sends out it's dealer catalogs. The dealer's are selling the product they most believe in to the consumers. If they don't believe in your product or brand you'll be stuck on the shelf.

the solution

Developed fully in house over a 2 month period, the 2018 Archery Catalog Kit is comprised of: 2018 Bear Archery catalog, 2018 Trophy Ridge catalog, 2018 Cajun Catalog, 2018 Fletcher Archery Catalog, 2018 Karnage Pamphlet, 2018 Rocket Brand Pamphlet, 2018 Master Pricelist, Letter from the GM, and Three “Proud Dealer” window decals

The kit stood out against competitors as a more focused and branded experience to the dealers that would be selling the product

Each printed item in the kit has its own brand identity, layout, design and finish. Specialized cover finishes used include foil stamp, soft touch lamination, soft touch AQ coat, inline spot gloss varnish, spot color fills with strikethrough, UV spot gloss, and a custom dieline printed box with string tie.

The reps loved them so much they were rubbing them on thier faces!
Brandon Groves

Other Work