Hutson Inc.

Faster Site, Higher Conversions

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

RECOGNITION

2018 EDG Awards
- Silver

‍

Project Scope

Custom Gatsby Template
Custom Gatsby Plugins
SEO/Performance Audit

credits

Kennedy Rose: Web Development
Marion Rose: Web Development
Denham Rogers: Graphic Design, Web Development
Austin Gordon: Graphic Design, Web Development

the challenge

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

the solution

Smarter Labs worked closely with their in house marketing team to find solutions that worked for their unique needs. We used Gatsby's GraphQL layer to aggregate API content as well as a headless CMS. Hutson Inc now has an easy-to-edit website faster than all of their competitors. Their in house team has since easily taken over control of the site and they have continued to make their own revisions based on analytics feedback.

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"We’re excited to launch a website that delivers a high level of customer experience and a better way for us to deliver content. Customers are not waiting around for pages to load. Loading pages in under a second provide our customers a great experience and better SEO practices."
Tom Sutter, President/CEO of Hutson
QUICK TESTIMONIALS
Due to the nature of our business often being on the front-lines improving other peoples businesses, very often we sign non-disclosure agreements.  Because of this, we aren’t at liberty to be very specific about specific results for specific clients.

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We can however, share with you testimonials from actual living breathing professional humans who we’ve worked with on some truly excellent projects.
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Alex Hamilton
Group Manager
THE CLOROX COMPANY
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"We needed fresh eyes to solve a few challenging problems. SmarterLabs_ provided us with IDEAL creative solutions, delivered MUCH FASTER than we anticipated. We can't wait to work with them on the next project!"
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Christian Costa
VP, MARKETING
THE OUTDOOR GROUP
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"The team at SmarterLabs_ has immense ecommerce experience. They're easy to work with, excellent communicators, and they bring fresh, new perspectives to the table that help challenge the status quo and what we think is possible."
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